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Dedicated Media Sold to U.K.'s Media Initiatives Group
In October 2007, Media Initiatives Group completed its first online acquisition, purchasing 100% of Los Angeles-based media sales house, Dedicated Marketing Solutions (DMS).
Media investment banker DeSilva + Phillips announced the sale of its client, Dedicated Marketing Solutions, Inc. (DMS) to Media Initiatives Group, Ltd. (MIG), a U.K.-based media sales house. DMS uses proprietary technology to optimize its clients' advertising campaigns on premium companies such as CarDevotion.com, ClassesOnlineUSA.com, and TheAmazingRate.com. MIG's goal is to strengthen its "international performance-marketing offering," and the acquisition affirms its commitment to the U.S. market.
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Dedicated Media Sold to U.K.'s Media Initiatives Group
CPADNA |
Prospect-Digital