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Dedicated Networks Declares Success with Retargeting Program

Los Angeles, CA (June 5, 2009)—Dedicated Networks, a fast growing online advertising company, has become a leader in retargeting-based marketing with their new product, DoubleTake. This platform allows advertisers to retarget users who have previously visited their e-commerce site but failed to complete a purchase. DoubleTake capitalizes on existing consumer interest by presenting targeted users with additional advertisements when they visit one of Dedicated Networks’ 2,000 sites. The advertisements can be tailored to specific consumers or products in order to best recapture lost sales.

Ninety-nine percent of visitors to e-commerce Web sites leave without completing an action. This creates a challenge for online marketers to increase consumer conversions. Retargeting products, such as DoubleTake, are proven to be the best solution. Dedicated Networks’ revolutionary program is charged on a CPA basis, so e-commerce advertisers can benefit from the reach and visibility of Dedicated Networks’ sites at a low financial risk.

2chix.com, an online store selling maternity clothing, succeeded in reclaiming lost sales with DoubleTake. 2chix was one of the first advertisers to test DoubleTake after having little success with other online and offline marketing campaigns. After 2 months of using the program, 2chix experienced an ROI of 1100% and a profit margin of over 300%, making it the most successful advertising program they have ever tested.

According to the owner of 2chix.com, "Dedicated's DoubleTake retargeting program allowed us to substantially increase conversions while reducing our customer acquisition costs. Quite frankly, I am amazed at how well it worked!"

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Dedicated Media Opens San Francisco Office

SAN FRANCISCO, May 2009—Dedicated Media today announced the opening of a new office in San Francisco. The new office is the fourth for Dedicated Media and joins an expanding presence in Los Angeles, Dallas and New York.

Scott Yamano, CEO and co-founder of Dedicated Media, said he believes that the new office represents Dedicated Media’s growth and market share within the online marketing community. It is also reflective of the scale and scope of advertising budgets being managed within the northwest region. Opening a local office also reinforces the organization’s strong focus on customer relations.

“We are uniquely positioned in San Francisco to offer the kind of customer focus that sets Dedicated apart from our competitors,” Yamano said. “There is a tremendous growth in the quality and type of opportunities within this region and we are excited to be a part of that.”