Our Director of Campaign Management Mindy Raslevich emphasizes the importance of reaching the most relevant audience with the most purchasing power and influence: moms.
When Beyoncé said girls run the world, she was onto something – at least in the world of online shopping. Women account for 85 percent of all consumer purchases, including verticals ranging from auto to healthcare. For those of us coping with our own online shopping addictions, these statistics are unsurprising. In particular, online shopping can be a saving grace for mothers looking to save time and dollars in one fell swoop. MediaPost also observed that 90 percent of moms are online, compared to 76 percent of women in general.
Our CTO Brian Malone highlights three ways Dedicated Media customizes our approach to optimizing campaign data.
Fifty years ago, stock market investors struggled with a new concept called the Efficient Market Hypothesis. It suggests that a stock’s price reflects all publicly-known information about it. Thus, no one should be able to beat the market, in the long run.
It seems we have reached this point with ad exchanges. Most inventory is available for real-time bidding (RTB), and data segments from third-party providers are ubiquitous. Can a company really expect to outperform its competitors using the same platform controls as everyone else?
The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season. The tax season is one of the most under-utilized times of the year, and especially the first quarter. Online filing in particular has grown, with industry-leading software brands making filing taxes easier each year. With varying state instructions and even more complex federal instructions, online filing provides information to users at an affordable rate, helping manage which deadlines to stick to and which forms to submit.
Between the fact that about 80% of Americans receive tax refunds, and the measures companies are taking to appeal to consumers – including discounts, returns, and coupons – online tax offers are among the biggest and best offers in Q1. Yet a huge number of marketers leave tax dollars by the wayside. ….read more »