Voters in today’s increasingly fragmented media market have become more and more elusive. The savvy way to reach them this political season? Digital advertising. Reach them where they are: nose deep in their laptops, tablets, and smartphones.
A recent MediaPost article announced that the Internet is now ahead of television in number of broadband to cable subscribers for the first time and projects no signs of slowing down as it levels the playing field, allowing advertisers to reach audiences at a fraction of what it costs to advertise on TV, radio, print, or direct mail. While most users are still watching television, which hasn’t lost its ability to persuade, they are also consuming their favorite shows and programs online, often using two devices at once.
This is part one of a two-part case study about the eLearning Online Advertising Landscape by our guest blogger Danielle Forget from WhatRunsWhere.
Education has always been an important element of human growth. However, many people lack the time, money, or access they need to further their education. This is the reason eLearning has become such a promising alternative to the traditional classroom and why it has quickly become a thriving industry.
Virtual classrooms give students the flexibility to learn at their own pace and take courses that are offered outside their local region. What could be better than studying in the comforts of your own home or in the most productive environment of your choice?
With all the convenience it offers, it’s no surprise that the eLearning industry is one of the most competitive online-based businesses, currently valued at $56.2 billion, and predicted to double by 2015.1
Our data team at WhatRunsWhere took a deeper look into the online advertising that’s fueling this industry. Here are the key takeaways:
Dedicated Media’s GM Dave Palmer will speak at Affiliate Summit East on Tuesday, August 12 on how to generate heaps of revenue by creating original content the right way in his presentation, “Content + Context = Cash: The Power of Original Content” at 10am in the Astor Ballroom.
We’ll look at the nuts and bolts of creating, optimizing, and measuring compelling content by using a metric-driven approach, driving your growth-hacking strategy, and compounding your wins.
We’ll also cover the four main pillars of online marketing success – traffic-driving distribution, conversion, retention, and ancillary revenue – and examine how your content strategy fits into the mix.
Be sure to follow @DedicatedMedia during ASE for photos and exciting updates.
Firstly, I’m a metrics driven businessman who believes data > feelings, so understanding, recording, and optimizing your business’s core metrics frequently is vital.
Secondly, most online businesses have four main pillars of success: traffic driving, conversion, retention, and ancillary revenue. And much like pillars, you need to pay frequent and equal attention to all of them if you want your structure to be solid. I typically let my metrics decide which of these to attack first, as I’m constantly working on strengthening the foundational elements through testing and optimization.