Our CTO Brian Malone highlights three ways Dedicated Media customizes our approach to optimizing campaign data.
Fifty years ago, stock market investors struggled with a new concept called the Efficient Market Hypothesis. It suggests that a stock’s price reflects all publicly-known information about it. Thus, no one should be able to beat the market, in the long run.
It seems we have reached this point with ad exchanges. Most inventory is available for real-time bidding (RTB), and data segments from third-party providers are ubiquitous. Can a company really expect to outperform its competitors using the same platform controls as everyone else?
The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season. The tax season is one of the most under-utilized times of the year, and especially the first quarter. Online filing in particular has grown, with industry-leading software brands making filing taxes easier each year. With varying state instructions and even more complex federal instructions, online filing provides information to users at an affordable rate, helping manage which deadlines to stick to and which forms to submit.
Between the fact that about 80% of Americans receive tax refunds, and the measures companies are taking to appeal to consumers – including discounts, returns, and coupons – online tax offers are among the biggest and best offers in Q1. Yet a huge number of marketers leave tax dollars by the wayside. ….read more »
From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about a brand, how can brands cut through the clutter and stand out this travel season? By understanding travelers across their entire journey and targeting customers at each stage in their research, marketers can create the most relevant, personalized experiences for their audiences. To get started, here are six travel-focused marketing strategies that will enable brands and marketers to find the most effective and efficient media mix.