dedicated media

Front Lines of Viewability

Posted on April 23, 2015 by Dedicated Media Marketing in Articles

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Our Director of Ad Operations Max Yang sheds light on how to tackle the roadblocks facing the scalability of viewership to enhance your viewability scorecard and yield higher average CPMs.

Every touchpoint along the digital supply and demand chain has been well immersed in recent conversations surrounding viewability. From your junior sales planner to the global CTO, no topic has been hotter than making viewability actionable. No other team is more exposed to viewability than the ad operations teams responsible for the execution and data analysis. And certainly, no other team is more intimate with the roadblocks facing the scalability of viewership.

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Customizing Campaigns: Are We All Using the Same Data?

Posted on March 10, 2015 by Dedicated Media Marketing in Articles

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Our CTO Brian Malone highlights three ways Dedicated Media customizes our approach to optimizing campaign data.

Fifty years ago, stock market investors struggled with a new concept called the Efficient Market Hypothesis. It suggests that a stock’s price reflects all publicly-known information about it. Thus, no one should be able to beat the market, in the long run.

It seems we have reached this point with ad exchanges. Most inventory is available for real-time bidding (RTB), and data segments from third-party providers are ubiquitous. Can a company really expect to outperform its competitors using the same platform controls as everyone else?

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It’s Tax Season!

Posted on February 25, 2015 by Dedicated Media Marketing in Articles

Wedding CrashersFor some people, February is the month of love; for others, it’s the Super Bowl.  For those of us in the industry, it’s the start of the tax season.

The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season.  The tax season is one of the most under-utilized times of the year, and especially the first quarter.  Online filing in particular has grown, with industry-leading software brands making filing taxes easier each year.  With varying state instructions and even more complex federal instructions, online filing provides information to users at an affordable rate, helping manage which deadlines to stick to and which forms to submit.

Between the fact that about 80% of Americans receive tax refunds, and the measures companies are taking to appeal to consumers – including discounts, returns, and coupons – online tax offers are among the biggest and best offers in Q1.  Yet a huge number of marketers leave tax dollars by the wayside. ….read more »

Your Mobile Device as the Ultimate Biometric

Posted on February 19, 2015 by Dedicated Media Marketing in Articles

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As the ability to track consumer data and develop new technologies simultaneously advance, we turned to our CEO, Dave Palmer, for his insights into the new role mobile plays in linking our physical and digital worlds. 

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Six Strategies to Reach Travelers On Their Path to Purchase

Posted on January 29, 2015 by Dedicated Media Marketing in Infographic

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From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about a brand, how can brands cut through the clutter and stand out this travel season? By understanding travelers across their entire journey and targeting customers at each stage in their research, marketers can create the most relevant, personalized experiences for their audiences. To get started, here are six travel-focused marketing strategies that will enable brands and marketers to find the most effective and efficient media mix.

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