The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season. The tax season is one of the most under-utilized times of the year, and especially the first quarter. Online filing in particular has grown, with industry-leading software brands making filing taxes easier each year. With varying state instructions and even more complex federal instructions, online filing provides information to users at an affordable rate, helping manage which deadlines to stick to and which forms to submit.
Between the fact that about 80% of Americans receive tax refunds, and the measures companies are taking to appeal to consumers – including discounts, returns, and coupons – online tax offers are among the biggest and best offers in Q1. Yet a huge number of marketers leave tax dollars by the wayside. ….read more »
From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about a brand, how can brands cut through the clutter and stand out this travel season? By understanding travelers across their entire journey and targeting customers at each stage in their research, marketers can create the most relevant, personalized experiences for their audiences. To get started, here are six travel-focused marketing strategies that will enable brands and marketers to find the most effective and efficient media mix.
As 2014 is coming to a strong close, Dedicated Media is wrapping up plans to make this year’s Affiliate Summit West the biggest and best Summit we’ve ever done! Come join us Sunday night at 9pm in the Boom Box Room at The Cosmopolitan’s Marquee for an unforgettable night. This party will be on another level with live performances, dancers, open bar, an interactive photo booth, and DJ Ravidrums spinning the best club hits and more big surprises to come throughout the night! Trust us when we say you will NOT want to miss out on the only party of its kind at ASW! The event will have limited access and spots are already filling up fast, so make sure to request access to the exclusive event! ….read more »
While 2014 was an exciting one for the Dedicated team— 10 year anniversary and all — much like the rest of the digital marketing world, we are eager to see what lies ahead for the future of our industry. In order to identify five trends to watch for in 2015, we turned to our Vice President of Strategic Accounts, Matt Leingang.