This year Dedicated Media celebrates our 10th anniversary! In the past decade we’ve gone from two guys in L.A. to a team of almost 100 employees spread across four offices around the country. We’ve expanded from a display advertising company to a leader in the multi-channel marketing industry. We’ve developed new technology, built partnerships with some of the nation’s top brands, and grown one of the largest networks of publishers and social influencers. Here’s a glimpse of how it all happened. ….read more »
Dedicated Media to celebrate its tenth anniversary with a premier presence at Affiliate Summit, the nation’s leading conference for performance marketers.
Los Angeles, CA, January 13, 2014 – Dedicated Media, a leader in multi-channel ad buying and optimization, is celebrating this month its tenth year of providing innovative and results-driven digital marketing solutions for top brands and agencies through its premier presence at Affiliate Summit, the nation’s leading conference for performance marketers.
“Over the past 10 years, Dedicated Media has evolved alongside the maturing digital media landscape to meet the needs of today’s advertisers, leveraging the full potential of data, developing industry-leading native advertising solutions, and delivering high-impact, rich media creative across all screens,” said Scott Yamano, CEO and Co-Founder of Dedicated Media.
When the digital advertising industry was still beginning to take shape, Dedicated Media recognized the need for high-quality display advertising and developed the relationships and technology to provide highly successful solutions for agencies and brands. ….read more »
Dedicated Media’s CEO and Co-Founder Scott Yamano recently participated in a native advertising roundtable with 17 other marketing experts hosted by CPC Strategy. Industry influencers from companies including Outbrain, Livefyre, Sharethrough, and Solve Media discussed the hype, implementation, challenge, and future of native advertising in its many contexts.
The result is an impressive and comprehensive resource for both publishers and advertisers with topics including:
- Why all the hype about native advertising?
- What are the most effective ways to implement native advertising in the short term?
- What type of businesses will benefit the most from effective native advertising campaigns?
- How will native advertising take shape and play a larger role in traditional advertising over the next couple of years?
Dedicated Media is changing the game of performance marketing, and we’re doing it by focusing on quality, partnership, and results. As one of the most successful and trusted networks in the industry, we’ve spent the past 10 years providing big, long-term returns for both advertisers and publishers.
Here’s how we’re taking the lead.
We’re backed by a publicly traded company with 52 years of multi-channel marketing expertise
As part of the LIN Media digital ecosystem, we’re backed by unmatched resources and have developed a sustainable business model that ensures ongoing financial stability. Our founders and executive team are pioneers, innovators, entrepreneurs, and developers who have worked at bleeding-edge startups, multi-million dollar enterprise companies, and everywhere in between. ….read more »
If you read any advertising industry publications, you’ve likely read a lot about bot traffic lately. Adweek recently ran a story declaring that the amount of fraudulent traffic would “blow your mind.” This was after Digiday labeled bot traffic the next “sky-is-falling scare” in the online advertising industry.
But, if you’re part of the digital advertising industry, then you also know that bot traffic isn’t a new phenomenon and it doesn’t spell the end of online advertising. Yes, it’s a legitimate problem with consequences for everyone involved, but it isn’t insurmountable. Dedicated Media has been developing comprehensive bot detection technology for a decade. Here’s a bit of what we’ve learned so far.
Leveraging Metadata to Identify Bots
For every mouse click, there are hundreds of individual pieces of metadata attached to it. This metadata provides a whole host of information about the person or robot behind the click and how they’re interacting with a site. ….read more »