From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about a brand, how can brands cut through the clutter and stand out this travel season? By understanding travelers across their entire journey and targeting customers at each stage in their research, marketers can create the most relevant, personalized experiences for their audiences. To get started, here are six travel-focused marketing strategies that will enable brands and marketers to find the most effective and efficient media mix.
As 2014 is coming to a strong close, Dedicated Media is wrapping up plans to make this year’s Affiliate Summit West the biggest and best Summit we’ve ever done! Come join us Sunday night at 9pm in the Boom Box Room at The Cosmopolitan’s Marquee for an unforgettable night. This party will be on another level with live performances, dancers, open bar, an interactive photo booth, and DJ Ravidrums spinning the best club hits and more big surprises to come throughout the night! Trust us when we say you will NOT want to miss out on the only party of its kind at ASW! The event will have limited access and spots are already filling up fast, so make sure to request access to the exclusive event!
Affiliate Summit West 2015 is taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV. Dedicated Media is going big as usual so make sure to stop by our interactive booth, say hi, and give your phone a charge at our custom charging station! We’ll be right in the center of the action at Booth #2007! This is a great chance to meet your favorite Affiliate Managers and to meet the rest of our fun, high spirited, award-winning team! If you’re not already doing business with us, come by to find out why you should be working with the #1 Affiliate Network in the space! We’ll be talking about some of our newest and exclusive campaigns and more about how 2015 is going to be our biggest year yet!
The Dedicated Team can’t wait to party with you at ASW – contact your Affiliate Manager TODAY for more information on how to connect with us at the show and to get on our VIP list for the party of the year!
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While 2014 was an exciting one for the Dedicated team— 10 year anniversary and all — much like the rest of the digital marketing world, we are eager to see what lies ahead for the future of our industry. In order to identify five trends to watch for in 2015, we turned to our Vice President of Strategic Accounts, Matt Leingang.
In case the pumpkin drinks everywhere weren’t enough of an indicator, the holiday season is in full swing and it’s time to get ready for the biggest retail season of the year. We’ve identified key consumer behaviors for the holidays already, but how can you make the most of these trends and behaviors?
The simplest and most straightforward way to get the ball rolling is by focusing on once a year holiday offers that roll around. This might be industry favorites like Letters from Santa which have been consistently successful year after year, or custom-product deals like Personalization Mall that see heavy spikes across most traffic types around the holidays. It would be easy to grab all available holiday deals and put it in front of your users, but the key to maximizing your inventory is to identify the most engaged segment of your audience and tailor the brands you work with to match their interests. ….read more »
Even though computers have been the primary focus of the online fraud discussion, the growing mobile space is opening the door to more and more fraudsters. Mobile devices are used as another entry point for fraudsters to gain access to sensitive user information through malware-infected apps. And while most companies are looking at eradicating mobile malware in order to safeguard the user, there has been little discussion about protecting the advertiser. ….read more »