A great media plan is built around a deep understanding of the campaign’s audience: their wants and motivations, their behaviors, and how to reach them.
In the infographic below, we take a look at America’s grocery shopping behaviors to understand how advertisers can leverage powerful data to engage CPG audiences with the right message, at the right time, in the right context. ….read more »
You’ve watched all the games, you’re competing in our bracket challenge, and you’ve had nothing but college basketball on your mind for weeks now, but did you know these March Madness stats?
This year Dedicated Media celebrates our 10th anniversary! In the past decade we’ve gone from two guys in L.A. to a team of almost 100 employees spread across four offices around the country. We’ve expanded from a display advertising company to a leader in the multi-channel marketing industry. We’ve developed new technology, built partnerships with some of the nation’s top brands, and grown one of the largest networks of publishers and social influencers. Here’s a glimpse of how it all happened. ….read more »
Dedicated Media to celebrate its tenth anniversary with a premier presence at Affiliate Summit, the nation’s leading conference for performance marketers.
Los Angeles, CA, January 13, 2014 – Dedicated Media, a leader in multi-channel ad buying and optimization, is celebrating this month its tenth year of providing innovative and results-driven digital marketing solutions for top brands and agencies through its premier presence at Affiliate Summit, the nation’s leading conference for performance marketers.
“Over the past 10 years, Dedicated Media has evolved alongside the maturing digital media landscape to meet the needs of today’s advertisers, leveraging the full potential of data, developing industry-leading native advertising solutions, and delivering high-impact, rich media creative across all screens,” said Scott Yamano, CEO and Co-Founder of Dedicated Media.
When the digital advertising industry was still beginning to take shape, Dedicated Media recognized the need for high-quality display advertising and developed the relationships and technology to provide highly successful solutions for agencies and brands. ….read more »
Dedicated Media’s CEO and Co-Founder Scott Yamano recently participated in a native advertising roundtable with 17 other marketing experts hosted by CPC Strategy. Industry influencers from companies including Outbrain, Livefyre, Sharethrough, and Solve Media discussed the hype, implementation, challenge, and future of native advertising in its many contexts.
The result is an impressive and comprehensive resource for both publishers and advertisers with topics including:
- Why all the hype about native advertising?
- What are the most effective ways to implement native advertising in the short term?
- What type of businesses will benefit the most from effective native advertising campaigns?
- How will native advertising take shape and play a larger role in traditional advertising over the next couple of years?