If you read any advertising industry publications, you’ve likely read a lot about bot traffic lately. Adweek recently ran a story declaring that the amount of fraudulent traffic would “blow your mind.” This was after Digiday labeled bot traffic the next “sky-is-falling scare” in the online advertising industry.
But, if you’re part of the digital advertising industry, then you also know that bot traffic isn’t a new phenomenon and it doesn’t spell the end of online advertising. Yes, it’s a legitimate problem with consequences for everyone involved, but it isn’t insurmountable. Dedicated Media has been developing comprehensive bot detection technology for a decade. Here’s a bit of what we’ve learned so far.
Leveraging Metadata to Identify Bots
For every mouse click, there are hundreds of individual pieces of metadata attached to it. This metadata provides a whole host of information about the person or robot behind the click and how they’re interacting with a site. ….read more »
Dedicated Media has 10 years of experience cultivating fruitful native campaigns
It all starts with the seed. This seed, a new product or promotional offering, is placed into nutrient-enriched soil that is a hand-selected combination of some of the highest quality soil samples on the market. Each sample is chosen by the farmer, a media expert, and is a successful influencer in their respective space with a carefully cultivated audience of engaged followers.
Every soil sample contributes their unique blend of vitamins and minerals to help the seed grow, crafting messages in their own voice in a way they know will resonate with their audience. The farmer tirelessly waters the soil and monitors the seed’s progress, ensuring that it gets enough sunlight and is shielded from the cold as it matures.
The tree continues to grow, becoming taller and stronger as consumers discover its message. Pretty soon people are talking about the message to their friends and sharing it on social media, all the while strengthening the tree. ….read more »
Face it, our pets aren’t JUST pets – they’re members of the family. They eat with us at dinner time, go with us on family trips, and end up in our family photos. As consumers, we spend a lot on our pets…$53.33 Billion in 2012 and a projected $55.53 Billion in 2013. Even with reports of record unemployment, shortfalls in earnings reports, etc, our pets are like our children: we take care of their health, diet, entertainment, and overall well-being. ….read more »
Where did the time go? It’s almost September, so you know what that means…time to zip straight through Halloween and into the thick of holiday shopping season. While it’s still a bit early to break out the decorations at home, it’s never to early as an advertiser to start planning for Black Friday, Cyber Monday, Green Tuesday, Green Monday, and even Camo Thursday. 2012 saw consumers spending…in 2013, consumers will continue to spend but a but more hesitantly, starting later than ever, hoping to get those “special door-buster deals” – according to a recent survey by Baynote and eTailing Group. ….read more »
2013 marks an overall decrease in spend for many shoppers, with back-to-school feeling the pinch after a record high in 2012. “Back-to-school” represents two distinct shoppers. back-to-school (K-12) and back-to-college. $26.7 billion will be spent for back-to-school (K-12) while $45.8 billion will be spent for back-to-college this year. Of particular note for 2013, mobile devices will be playing an ever more important role for shoppers this back-to-school season with 1 out of 2 shoppers using a mobile device in some capacity during their shopping experience. ….read more »