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From Click to Brick: Understanding Your Shopper Marketing Strategy

Posted on October 28, 2014 by Dedicated Media Marketing in Articles

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Take a step back and think about the way we used to grocery shop. To the flashing red LED light on the side of a coupon dispenser, a beacon beckoning the consumer closer, awaiting the satisfying snatch of the point-of-purchase voucher, whether you were to ever use it. Think of giant cardboard cutouts, of printed displays of Tony the Tiger encouraging you to stock up on corn flakes. Now, we are able to get groceries delivered directly to our doorstep using a mobile app. When we consider how these in-store environments affect our purchase decisions, we must also understand the underlying, influential, and increasing role that digital plays in shopper marketing.

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Infographic: Holiday Shopping Game Plan

Posted on October 21, 2014 by Dedicated Media Marketing in Infographic

DM_Holiday_Shopping_Infographic_Header ‘Tis the season for shopping, and spirited marketers and consumers are already gearing up for the retail industry’s most wonderful time of the year.

According to a study by Google and Ipsos, 63% of holiday shoppers are brand agnostic, meaning they don’t have a specific brand or product in mind while shopping. Because of this substantial opportunity for early influence, it’s crucial for marketers to pinpoint their best digital platforms to reach shoppers as they move between online stores and brick and mortar retail stores. To do so, they must first understand the consumers and their shopping habits to effectively cater to the audiences and develop engaging customer experiences across all platforms and channels.

With the “holiday creep” rapidly approaching, Dedicated Media has provided key consumer behaviors to guide your digital game plan this holiday season – hop in the sleigh and take a look at some of the trending insights into the customer’s journey to finding the perfect gifts.

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Education Lead Generation: Why Transparency is the Key to a Successful Campaign

Posted on October 8, 2014 by Dedicated Media Marketing in Articles

shutterstock_144275518Too often in affiliate performance management, we as facilitators are confronted with the ultimate dilemma: How do I make a potentially lucrative, but unpredictable campaign appeal to our publisher base?

The education lead generation vertical is a prime example of how fickle campaign criteria can leave a publisher, affiliate manager, and advertiser all scratching their heads for answers to gain stability.

Well, the answer is simple: communication.

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Cold & Flu Targeting

Posted on September 25, 2014 by Dedicated Media Marketing in Articles

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As summer slips away to welcome in fall, there’s always plenty to plan for with the start of a new season. Setting the DVR for the new TV season, taking layered clothes out of storage, and like it not, preparing for cold and flu season.

According to the Center for Disease Control and Prevention (CDC), October through May is the peak of flu season.

The flu may bring aching and discomfort, but cough and cold marketers’ strategy to increase exposure for its cold and flu related products can be a pain-free experience thankfully.

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4 Key Audience Traits You May Be Overlooking

Posted on September 23, 2014 by Dedicated Media Marketing in Articles

tabletJust as geology offers insight into the history of the Earth, data from past campaigns can help affiliate marketers better understand and strategize new and future campaigns.

Finding one-off incidents of success in a campaign may be great in the short term, but you should focus on finding tried-and-true strategies that will lead to more consistent growth for your business’ future. While it may be easy to assume that your insurance audience is going to be interested in that new loan offer you just started promoting, there’s a chance that the household income of that audience was far too high to make the campaign successful. Don’t be in a rush to get that next campaign out the door. Take the time to look at what has and has not worked in your previous campaign that could help make your next one more efficient.

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