While 2014 was an exciting one for the Dedicated team— 10 year anniversary and all — much like the rest of the digital marketing world, we are eager to see what lies ahead for the future of our industry. In order to identify five trends to watch for in 2015, we turned to our Vice President of Strategic Accounts, Matt Leingang.
In case the pumpkin drinks everywhere weren’t enough of an indicator, the holiday season is in full swing and it’s time to get ready for the biggest retail season of the year. We’ve identified key consumer behaviors for the holidays already, but how can you make the most of these trends and behaviors?
The simplest and most straightforward way to get the ball rolling is by focusing on once a year holiday offers that roll around. This might be industry favorites like Letters from Santa which have been consistently successful year after year, or custom-product deals like Personalization Mall that see heavy spikes across most traffic types around the holidays. It would be easy to grab all available holiday deals and put it in front of your users, but the key to maximizing your inventory is to identify the most engaged segment of your audience and tailor the brands you work with to match their interests. ….read more »
Even though computers have been the primary focus of the online fraud discussion, the growing mobile space is opening the door to more and more fraudsters. Mobile devices are used as another entry point for fraudsters to gain access to sensitive user information through malware-infected apps. And while most companies are looking at eradicating mobile malware in order to safeguard the user, there has been little discussion about protecting the advertiser. ….read more »
It isn’t a secret that the Mobile ad space is growing drastically. Mobile ad spending is estimated to grow 84.7% in 2014, reaching $32 billion in spend by the end of the year1. That’s just about a quarter of all digital advertising spend, and considering the iPhone 6 has been breaking sales records in the limited time it’s been around — is it time to plunge headfirst into iOS advertising?
Short answer? Yes. See? You can stop reading now.
Long answer? According to Kantar Worldpanel ComTech, Android holds 63.6% of US market share compared to Apple’s paltry 30.1%2. This might initially make you think that the Android advertising space is growing drastically, and you wouldn’t be wrong. Android does provide more “bang for your buck” with wide reach and awareness. ….read more »
Take a step back and think about the way we used to grocery shop. To the flashing red LED light on the side of a coupon dispenser, a beacon beckoning the consumer closer, awaiting the satisfying snatch of the point-of-purchase voucher, whether you were to ever use it. Think of giant cardboard cutouts, of printed displays of Tony the Tiger encouraging you to stock up on corn flakes. Now, we are able to get groceries delivered directly to our doorstep using a mobile app. When we consider how these in-store environments affect our purchase decisions, we must also understand the underlying, influential, and increasing role that digital plays in shopper marketing.