My first experience with the Internet was in 1994 at UCSB. My college roommate had downloaded so many Phish concerts that I was unable to save a term paper. This event sparked hours of frustration, but also a future career path.
In 2000, I started a tracking and reporting company with 2 other colleagues called Harvest Solutions. We used pixels to track user behavior (a new concept at the time). A few Ramen years later, we sold the company to Experian CheetahMail in 2005. At CheetahMail, my first responsibility was to launch a ‘remarketing’ product using web analytics and email. If you have ever added an item to your shopping cart and then received an email 3 days later reminding you to buy it…you’re welcome (or I’m sorry). After 5 years of product management/development at CheetahMail, I decided to get more involved with other areas of the advertising ecosystem. In January 2011, I started with Dedicated Media as the VP of Technology.
As the CTO here, I’m dedicated to creating solutions that grow both our advertiser’s and publisher’s business.